The Ins and Outs of the Produce Business

The Advance Copies Have Arrived

drhansmaurer — Thu, 10 Jun 2010 00:43:46 +0000

Yes, it really does exist. The advance copies have arrived and we eagerly await the rest of the shipment so that we can start filling your orders!

Dr Hans Maurer

drhansmaurer — Sat, 22 May 2010 10:23:40 +0000

PRESENT ROLES:

- Managing Director, The AgriChain Centre

- Chief Executive, International Management Centres Association, UK

- Publisher, Hortsource

- Professor in Agribusiness, IMCA

MEMBERSHIP OF SOCIETIES, INSTITUTIONS, COMMITTEES:

- Member, Institute of Directors in New Zealand

- Professional Member, Royal Society of New Zealand

- Member, International Society for Horticultural Science

- Companion Member, International Management Centres Association

- Member, Executive Committee, United Fresh New Zealand

- Trustee, United Fresh 5+ A Day Charitable Trust

- New Zealand Director, International Federation of Produce Standards

- Chairman, International Federation of Produce Standards

In ‘previous lives’ Hans has been a nurseryman, a garden centre manager, an employment officer, a business consultant, a marketing manager and a corporate retailer. These experiences when combined with his current roles allow Hans to comment in an enlightening and entertaining fashion on global fresh produce industry and related events, trends and occurrences.

Hans does so through his SAUERKRAUT column on the HORTSOURCE website and in various New Zealand and international print media. Hans is also a regular speaker and facilitator at industry conferences, organisational training events and business functions. In 2009 Hans spoke or facilitated at events in England, Germany, Holland and Singapore as well as in New Zealand. Engagements booked for 2010 to date include events in New Zealand, Singapore, Finland, Australia and England.

Hans can be contacted at

hmaurer@agrichain-centre.com

I want to read the whole book!

drhansmaurer — Tue, 18 May 2010 05:01:14 +0000

Ready to place your order and follow THE VALUE BRAID?

Just follow the BUY NOW instructions below to purchase the hardcopy. Please be aware that due to the limitations of PayPal the book will be sold inclusive of packaging, handling and postage cost and that the mail-order price therefore varies by country. Look at the order list carefully to ensure you pick the right country selection. Or, download the order form and get it to us by mail or fax. The choice is yours.

Alternatively you can purchase the Kindle eBook version from Amazon.

Go on – Have a look!

drhansmaurer — Tue, 18 May 2010 04:24:46 +0000

The only way to figure out whether a book is good enough to be read is to start reading ! The link will get you to a few pages of the CONSUMER chapter. Consumers, by the way, suffer a lot of confusion from purveyors of goods. How about this one for example?

Wieners Bavarian Style? A ‘Wiener’ comes from ‘Wien’, which happens to be the capital of Austria, whilst Bavaria is a federal state of Germany. The common link between the two of them is ol’ ‘Fritz’ who does not appear to be enjoying a roaring trade.

drhansmaurer — Tue, 18 May 2010 04:13:01 +0000

Check out the Table of Contents for an overview of what The Value Braid is all about!

For Starters – Produce or Horticulture?

drhansmaurer — Mon, 17 May 2010 05:52:34 +0000

Here are my thoughts on just what industry it is that we are working in. And no, it is not necessarily obvious to everyone. This introductory article is meant to challenge readers’ thinking. Whilst written from a New Zealand perspective, the message and learnings are applicable anywhere!

The Book – Back Cover

drhansmaurer — Mon, 17 May 2010 05:14:29 +0000

Not much to add – the cover says it all!

The Book – Front Cover

drhansmaurer — Mon, 17 May 2010 04:59:51 +0000

The front cover of my new book gives a strong hint on what the book is all about!

Make sure you check out the posts about contents and the sample pages so you can see what the book is all about.